Market Research in China

About the Market Research Industry

The market research industry in China is a booming industry that provides valuable information to businesses that want to enter or expand in the Chinese market. With a population of over 1.3 billion, China is a huge consumer market for businesses to tap into. Navigating the complex Chinese market requires an understanding of consumer behavior, preferences, and trends. Market research companies in China help businesses get the data and information to make decisions.

China Market Research

Hub of China is a leading market research agency in China. We collect crucial qualitative and quantitative information about the China market for your product or service. Our tools include, mystery shopping, interviews, surveys and focus groups, all aimed at your preferred demographic.

Chinese Website Design

We design websites with your Chinese consumer in mind. We translate text using meaning and relevant words and phrases aimed at your customers and from this create an attractive, user-friendly website that your consumers will find easy to navigate.

Chinese Marketing

With our many years experience in bringing products and services to the Chinese market, we have the expertise to help devise a strategic plan for you. We are experienced in using tools such as WeChat, Baidu & Weibo to reach your potential Chinese customers.

How to do Market Research

Conducting market research in China involves several steps to get valuable information about the Chinese market. The first step is to define the research objectives and scope, which means to identify the target audience, research questions, and methodology. The second step is to choose a market research partner that has experience in conducting research in China. This partner can help businesses to design and execute a research project that fits their needs. The research project may involve different methods such as focus groups, surveys, and interviews to collect data from Chinese consumers. Finally, the data is analyzed and interpreted to get valuable insights to inform business decisions.

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Selecting a Market Research Partner

Selecting a market research partner in China is a key decision that can make or break a business’s market research project. There are many market research companies in China, but not all of them have the same level of expertise and experience. When selecting a market research partner, businesses should consider the company’s experience in conducting research in China, its understanding of the Chinese market, and its ability to provide valuable information. A good market research partner can help businesses navigate the complex Chinese market and get the data and information to make decisions.

Responsive and Flexible

We are always a call or an email away, ensuring prompt communication across time zones. Prioritizing your needs, we aim to respond within 12 hours, offering quick solutions. Our team is well-versed in adapting to the fast-paced and dynamic Chinese market, ensuring your project evolves smoothly and efficiently.

Attentive to our clients requirements

We listen attentively to our clients’ requirements and deliver accordingly, building the entire project structure around the core needs of each client. Our team is multi-lingual, with technical knowledge and experience in every major sector. Located China-wide, we are proud to be able to meet the precise needs of each client.

Large network and resources throughout China

With our extensive network, we can overcome any geographical barrier. Our team of multi-lingual consultants can match your unique research challenges with a custom-made solution ideally suited to China’s dynamic market. This allows us to provide China-market analysis throughout mainland China.

Team of experts and practitioners

Your project is managed from proposal to presentation by expert market-research leaders. We carefully consider a suitable approach and select efficient and proven methodologies to suit your needs cialis 20mg price. Our knowledge of the Chinese market, combined with our rich resources, help provide our clients with unparalleled insights into the Chinese market.

Focus Groups

Hub of China specialises in conducting focus groups to give our clients clear and insightful research about their target market in China. We guide our clients through the full process from recruitment to delivery of clear and actionable reports.

In-depth, one-to-one interviews

Our moderators at Hub of China have years of experience in conducting one-to-one interviews in China, ensuring participants feel at ease, ready to speak honestly and expressively.

China Market Analysis

Hub of China provides its clients with data-driven analysis of their target market. We are well-versed in carrying out consumption pattern analysis, consumer insight, usability testing and feasibility assessment all over mainland China.

Telephone Interviews

Hub of China has a rich and varied China market-research database, offering a wide range of demographics of consumers throughout mainland China. We are able to recruit participants to meet our clients’ requirements and conduct interviews via WeChat/phone.

User-Experience

Hub of China feels the end-users’ experiences of a digital interface will have a huge impact on their enjoyment levels and view of a brand. We use innovative ways to monitor and measure the customer’s journey through an APP or a website.

Eye Tracking

Hub of China uses eye-tracking technology to record the visual path a user takes within an experience. It allows us to understand what captures their attention and how customers perceive the environment surrounding an ad/product.

Online Polls

Hub of China uses online polls to gain a quick indication of a participant’s feelings about a product/service. We can obtain different data points on respondents via social media, as well as watch the process a participant completes when responding to the polls.

Store Checks

Hub of China uses store checks in China to gain in-depth knowledge for our clients on a range of products in one specific location. This allows us to gain China market research in all stores across the mainland.

About Market Research Firms

Market research firms in China offer various services, including business-to-business research, consumer research, and market analysis. They use methods such as focus groups, surveys, and interviews to get data from Chinese consumers and businesses. The data is then analyzed and interpreted to give valuable insights for business decisions. Market research firms in China may focus on specific industries like technology healthcare or general market research. Some market research firms in China may also offer additional services like marketing strategy development and implementation.

Business-to-Business Research

Business-to-business research in China means getting data and insights from businesses and organizations in China. This type of research helps businesses to understand their target audience’s needs and preferences, identify market trends and opportunities, and develop effective marketing strategies. Business-to-business research in China may use various methods such as surveys, interviews, and focus groups to get data from Chinese businesses and organizations. The data is then analyzed and interpreted to give valuable insights for business decisions.

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Available 24/7

We are just a call or an email away, across time zones. We prioritize your needs and respond within 12 hours, with quick solutions. Our team is experienced in adapting to the fast-paced and dynamic Chinese market, so your project runs smoothly and efficiently.

Listen to our client’s target audience

We listen to our client’s requirements and deliver accordingly, building the whole project around each client’s core needs. Our team is multi-lingual, with technical knowledge and experience in every major industry. We are China-wide, so we can meet each client’s specific needs.

China-wide coverage

With our large network, we can overcome any geographical hurdles. Our team of multi-lingual consultants can match your research challenges with a custom-made solution for China’s complex market. This allows us to do China market research across mainland China.

Team of experts and practitioners

Your project is managed from proposal to presentation by market research leaders. We consider the best approach and select the most efficient and proven methodologies for your needs. Our understanding of the Chinese market, plus our resources, gives our clients the most valuable information about the Chinese market.