Marketing Sizing in China
How Hub of China Helps You Understand Market Potential and Drive Strategic Success.
The precise identification of the actual market size in China is crucial for any company which would like to operate in the context of this highly competitive and ever-evolving environment. In our Hub of China, we have a market sizing service that helps company know the precise potential and opportunity of your market as it stands. While using both the top-down and bottom-up approach our way of working is designed to help you make sensible decisions, backed by data.
How Hub of China Determines Market Size
Estimating Supply (Top-Down Approach)
Starting from industry-level macroeconomic factors and data derived from existing sources, our team analyses different factors including industry output, import/export ratios, and competitor activities. It is most important to establish what is available in the supply and possible future development opportunities. Doing research in the Chinese market as a market research company, we use both official statistics reflecting the dynamics of the national economy as well as industry data and studies from the relevant market to reveal the supply side as comprehensively as possible.
Assessing Demand (Macro-Level Analysis)
In addition to an appreciation of demand as supply, there is a need to understand the demand factors. We look specifically at consumption patterns, income and population distribution, and new trends. The market environment of China’s government involved in our research area also contains an assessment of the purchasing power motives of consumers. The demand assessment we offer helps to offer an accurate current and future demand forecast so that businesses can comprehend where the demand is now and where it will be in the future.
Studying Distribution Channels (Bottom-Up Approach)
Last, we perform bottom-up analysis to determine the distribution environment and the availability of the products. Regardless of your company’s strategy – to focus on a Tier 1 city like Shanghai or to enter the lower-tier cities, we determine the optimal channels for distribution based on our knowledge of the local market. Combined with information provided by our Chinese market research team, it helps you to learn all the necessary information concerning the logistics and the most suitable ways of entering the market.
When to Use Market Sizing in China
Market sizing is critical at different periods throughout the evolution of the business. It can be particularly beneficial for:
- New Market Entry:
Market sizing is highly valuable for first movers who are planning for a new market entry into this country of immense potential for businesses but little certainty on how big a market is prospective for investment and how long the payback might take. - Product Launches and Diversification:
Market sizing facilitates gaining an understanding of the likelihood and success of introducing novelties into the Chinese market, or expanding the range of products and services provided. - Investment Decisions:
Critically, for the investors, accurate market sizing gives credibility to opportunities and also informs investment decisions regarding the potential return on investment in the market research industry in China.
What Market Sizing Brings You
- Identify Market Potential
The awareness of the market potential enables businesses to make the right decision in designing their operations. Together with our study on China market insights, we offer our clients factual information that identifies potential consumers and emerging segments and markets. - Contribute to Strategic Decisions
Market sizing is integral to strategic planning as will be crucial to most foreign organizations operating in the diverse China market. Such information from the Hub of China brings confidence to decision-makers to release products to the market, penetrate areas, and target sectors that are in line with the strategic plans. - Determine Market Penetration Rate
The knowledge of market penetration potential allows companies to predict their fair market share. This paper also shows that the optimal penetration rate considers existing competitors and potential customer conversion, making our assessment valuable for future study.
Why Choose Hub of China for Market Sizing
Among market research companies in China, Hub of China can boast of being unique due to its local presence and focus as well as our commitment to the use of data and statistics as the primary means of gaining insights within the Chinese market. Here’s why we are the best market research company in China for market sizing services:
- Extensive Local Expertise:
The players of our team are focused on Chinese market research including local consumers’ behavior, distributors, and tendencies. - Customized Solutions:
The players of our team are focused on Chinese market research including local consumers’ behavior, distributors, and tendencies. - Reliable Data Sources:
As a trusted market research agency in China, we access data from reputable sources to ensure accuracy and relevance in our findings. From government reports to proprietary industry data, our sources give you a complete view of the market landscape.
Partner with the Leading Market Research Recruiters in China
Ready to unlock the full potential of your business in China? Partner with Hub of China and let our market sizing expertise guide your way to success in this dynamic market. With our proven approach to market research in China, we’ll help you identify new opportunities, optimize your strategies, and position your brand for long-term success.