In 2024, consumer behavior in China continues to evolve, shaped by two prominent trends: personalization and sustainability. These trends are driven by consumers’ willingness to personalize and a constantly rising level of environmental consciousness. Contrary to what...
As China’s economy continues evolving, so do the habits and preferences of its vast consumer base. Here we explore five trends that are currently influencing consumer shopping behaviours in China Embracing “Slow Living” In response to years of...
Chinese students are among the largest groups of international students studying in UK universities. From our extensive research of students looking to study abroad, we have identified the the top 6 things Chinese students look for when searching for a university in...
Don’t be surprised if you catch Chinese people, who are Ice sports enthusiasts, suburban campers, city explorers, China-element fashionistas, and foodies having health consciousness and environmental awareness. A big social media and eCommerce platform, Xiaohongshu,...
China is on the verge of becoming the largest market in the world for protein. As such, it can be seen that the future of global meat consumption is largely based on the purchasing habits of Chinese consumers. Cultured meat is making some headway in China and could be...
