Wechat Marketing WeChat has hit the headlines as China’s most popular chat application. The app, which has been showing raving success, has for quite some time been a beacon and guide for the evolution of the mobile social chat industry. Initially, the app specialized...
The latest trend in China – Live Streaming A woman eating maggots, a boy strumming the guitar whilst playing the piano with his feet and a man screaming a traditional Chinese song from the top of his lounges whilst sipping rice wine. These are some of the online...
What is Confucianism? In appreciating the Chinese market Confucianism needs to be understood. Confucius (552-479BC) was interested in creating societal order and harmony. He provided a moral guide and outline for good government that valued hierarchy, group...
Focus Groups can be a great way of eliciting qualitative detailed opinions from your targeted demographics about the product/service you wish to introduce. Obtaining good qualitative market research should be seen as a must in the Chinese market – a market that is...
Chinese Marketing Strategy China has been in the news a fair amount over the past few months as growth has halted for the first time in a long time but innovation is still rife and their approach to marketing has been an interesting one. China now has around 580...
