China’s entertainment landscape is witnessing a rapid transformation with the rise of duanju, or micro-dramas. These short-form series, typically spanning one to ten minutes per episode, have captivated audiences across the country. As mobile-first consumption habits...
Introduction: A New Era of Digital Relationships In China’s rapidly evolving digital landscape, a fascinating phenomenon is gaining momentum—AI Romance in China. This emerging trend sees individuals forming romantic relationships with AI-powered chatbots and virtual...
Introduction In recent months, an emerging trend has been quietly reshaping consumer behavior in China: Milk Tea Minimalism. This movement reflects a broader shift towards mindful consumption, particularly among younger generations. As economic pressures and changing...
China’s consumer landscape is constantly evolving, and one of the most intriguing trends to emerge recently is the rise of the ‘Adult Milk Tea’ culture. Once considered a beverage primarily for younger consumers, milk tea has now captivated a mature...
Understanding the ‘Kidult’ Phenomenon in China A fascinating shift is taking place in the Chinese consumer landscape—the rise of Kidult culture in china. The term “Kidult” is a fusion of “kid” and “adult,” referring to...
