In the fast-paced world of Chinese retail, livestreaming e-commerce has emerged as a game-changer, blending real-time interaction with online shopping. As a leading market research company in China, Hub of China helps businesses understand and leverage this booming...
A Shift in Consumer Behavior: From Indulgence to Financial Prudence In recent years, a profound shift has taken place in China’s consumer landscape. The era of “revenge spending,” where post-pandemic consumers indulged in luxury purchases and...
China’s young consumers, once known for their enthusiasm for luxury brands and lifestyle-driven spending, are undergoing a significant transformation. Market research in China conducted by Hub of China reveals that Gen Z and Millennials are prioritizing financial...
Unlock the Chinese Market with Expert Insights Expanding into China? Understanding the Chinese market is crucial for success. At Hub of China, we specialize in comprehensive market research in China, providing businesses with data-driven insights to navigate this...
China’s Gen Z consumers are rewriting the rules of the retail market, and businesses must pay attention. Unlike previous generations that prioritized practicality in purchases—such as real estate, vehicles, or high-status luxury items—today’s young consumers are...
