by David | Sep 3, 2025 | Hub of China
Influencer marketing in China is often associated with household names, the superstar livestreamers who can sell out entire product lines in a single broadcast. Yet beneath that glamorous surface lies a quieter, more sustainable force: micro-influencers. These are...
by David | Sep 1, 2025 | Chinese marketing
China’s online market is one of the fastest-growing and most competitive in the world. Influencer marketing, also called the wanghong economy, is now a major way for brands to get attention and sales. With apps like Douyin, Xiaohongshu (RED), WeChat, and Weibo shaping...
by David | Aug 29, 2025 | Chinese Consumer
Weibo, once known mainly for celebrity gossip and political talk, is changing fast. In 2025, most of its trending topics focus on daily advice, product reviews, and small tips to make life better. This Weibo Consumer Behavior Shift is shaping how young Chinese people...
by David | Aug 27, 2025 | Chinese marketing
A New Pride in Gold In the past, rich Chinese shoppers bought Western luxury bags and diamonds. Now, many prefer Homegrown Luxury Jewelry brands like Laopu, Mao Geping, and Songmont. These brands mix traditional Chinese designs with modern style. It shows pride in...
by David | Aug 25, 2025 | Chinese Consumer
In the early 2000s, global cities were known for diversity, openness, and international exchange. Places like London, New York, and Hong Kong brought together people, languages, and business from all over the world. For a time, China’s mega cities seemed to be heading...
