by David | Aug 22, 2025 | Chinese Consumer
In cities across China, families continue to go out, treat their children, and enjoy leisure time. But behind each purchase, there is more calculation than before. This shift in Chinese family spending shows that people are balancing fun with caution. At Shanghai’s...
by David | Aug 20, 2025 | Chinese Consumer
In 2025, Chinese consumers continued to spend. They’ve just become more deliberate about where their money goes. After a few challenging economic years and a wave of cautious sentiment, many households in China are rebalancing their budgets. People are still treating...
by David | Aug 18, 2025 | Hub of China
For British Brands Entering China with global ambitions, market entry is no longer a nice-to-have. It’s a strategic must. Despite global headwinds, China remains one of the world’s most dynamic consumer markets, with resilient spending among its urban middle class and...
by David | Aug 15, 2025 | Hub of China
In 2025, Low-Key Luxury China doesn’t always mean flashy logos or head-turning designer drops. Increasingly, affluent Chinese consumers, particularly millennials and Gen Z, are embracing a more understated, refined approach to luxury. Think unbranded craftsmanship,...
by David | Aug 13, 2025 | Hub of China
In 2025, an increasing number of Chinese consumers are opting to dine, travel, shop, and even celebrate alone. What was once seen as “lonely” is now empowering. This is the rise of the Alone Economy in China, and it’s reshaping how people spend, express, and engage...
