by David | Jul 16, 2025 | Chinese Consumer, Hub of China
In China’s evolving relationship landscape, a surprising new trend is emerging that defies traditional ideas of dating and intimacy. Dubbed the Man-Mum Trend China, it sees young women hiring men not for romance or sex, but for maternal-style care: hugs, gentle...
by David | Jul 14, 2025 | Chinese marketing, Hub of China
Chinese focus groups, UK and USA market parallels show a strong cultural shift: the formerly Western concept of the home bar is now a symbol of individualism in China. The former luxury, home bars are now an established part of Chinese city life. Young professionals...
by David | Jul 11, 2025 | Chinese marketing
The China Museum Merch Craze is rapidly turning into one of the most compelling consumer trends of 2025. From coast to coast, museum gift shops have transformed from drowsy enclaves into vibrant shopping destinations. Driven by cultural pride, savvy design, and social...
by David | Jul 10, 2025 | Chinese marketing
In the Emotional Economy 2025, Chinese consumers have adopted a more humanistic spending habit. From economic caution and social stress characterizing the year, consumers in cities looked to small pleasures that brought comfort, emotional closeness, as well as a...
by David | Jul 7, 2025 | Hub of China
Walk into any Chinese e-commerce platform in 2025, and you’ll witness the wave of the Pingti Economy 2025, where consumers prioritize smart spending over high-end logos. “Pingti” (平替) refers to affordable alternatives or “value-for-money dupes,” but this movement goes...
