by David | Jul 1, 2025 | Hub of China, Market Research
If you want to understand why market research in China is a game-changer, forget the textbooks. Look at the field. At Hub of China, we’ve partnered with global and regional brands in sectors ranging from beverages to beauty. Across the board, one thing remains true:...
by David | Jun 30, 2025 | Chinese marketing
Scroll through Xiaohongshu or Douyin on any given week and you’ll find a different snack trending: low-sugar konjac jelly, collagen chews, iron-rich fruit strips, probiotics in candy form. The common thread? These aren’t just treats they’re “functional.” What started...
by David | Jun 27, 2025 | Hub of China
We’re used to watching what people post — their likes, hashtags, and viral trends. But sometimes, the most revealing shifts in consumer behaviour come from what’s not being shared. In our recent quantitative survey of 2,000 Gen Z and Millennial consumers across Tier...
by David | Jun 25, 2025 | Chinese marketing, Hub of China
Table of Contents Changing Beauty Standards in Beijing Thermos Culture in Hangzhou Emotional Luxury in Chengdu Quiet Brands in Guangzhou Conclusion: Softness Is the Strategy Changing Beauty Standards in Beijing Beijing, Tuesday, 08:12 A post titled “Why I Stopped...
by David | Jun 24, 2025 | Hub of China
Walk into a shopping mall in Shanghai today and you’ll still see international luxury brands. But something’s changed. The queues are shorter. The bags are smaller. And the conversation — increasingly — is elsewhere. Chinese consumer behavior is evolving — not in loud...
