by David | Feb 12, 2026 | Chinese marketing
One of the most misunderstood assumptions about AI in China is that it automatically drives consumption. In reality, a growing number of Chinese consumers are using AI tools in 2026 to do the opposite. They are deploying technology to help them pause, filter, and...
by David | Feb 10, 2026 | Chinese Consumer
A noticeable change is taking place in China’s new affluence. Affluence is no longer being expressed through obvious signals of wealth. Instead, it is becoming quieter, more analytical, and more selective. The new upper middle class is not trying to stand out. They...
by David | Feb 9, 2026 | Market Research
One of the most counterintuitive shifts we are seeing right now is that successful foreign brands in China are deliberately slowing down. Not retreating. Not hesitating. But pacing their entry in a way that prioritises credibility over visibility. In recent Hub of...
by David | Feb 6, 2026 | Market Research
For a long time, winter in China was treated as a period to get through rather than engage with. Daily routines slowed, spending narrowed, and attention shifted toward enduring the cold until spring arrived. That framing is now outdated. Winter has become an active...
by David | Feb 4, 2026 | Market Research
Private labels in China were once seen as practical substitutes. Cheaper, functional, acceptable when budgets were tight, but rarely aspirational. That perception is now changing in a meaningful way. Recent Hub of China research across Shanghai, Shenzhen, and Suzhou...
