The Rise of Silver Influencers on Weibo: A Game-Changer for China’s Digital Marketing and Market Research China’s digital landscape is evolving rapidly, and a new phenomenon is reshaping the way brands approach China market research—the rise of...
Unlocking the Rise of Niche Fragrances in China: Market Insights by Hub of China The Chinese fragrance market is undergoing a significant transformation, with young consumers shifting away from mainstream scents to embrace niche fragrances. This trend reflects a...
In the fast-paced world of Chinese retail, livestreaming e-commerce has emerged as a game-changer, blending real-time interaction with online shopping. As a leading market research company in China, Hub of China helps businesses understand and leverage this booming...
A Shift in Consumer Behavior: From Indulgence to Financial Prudence In recent years, a profound shift has taken place in China’s consumer landscape. The era of “revenge spending,” where post-pandemic consumers indulged in luxury purchases and...
China’s young consumers, once known for their enthusiasm for luxury brands and lifestyle-driven spending, are undergoing a significant transformation. Market research in China conducted by Hub of China reveals that Gen Z and Millennials are prioritizing financial...
