In the dynamic landscape of market research in China, trends often reveal much more than fleeting consumer preferences. One such phenomenon gaining traction is the home cooking revival among China’s younger generations. At ‘Hub of China,’ a leading China...
In a world where constant connectivity has become the norm, China, one of the most digitally connected societies, is witnessing a countertrend that is gaining significant traction: digital detox. This growing movement reflects a cultural shift toward reclaiming mental...
Social media in China is buzzing with a new fitness craze: the “Plank Challenge.” This simple yet powerful exercise is not just a test of core strength but a cultural movement redefining how fitness is perceived in China. Platforms like Douyin (China’s...
In recent years, the Chinese market has witnessed a dramatic shift in its culinary preferences, with British cheese emerging as a sought-after delicacy. Once considered a niche product, UK cheese exports have found a growing market in China, driven by urbanization,...
In recent months, a surprising trend has emerged across Chinese social media platforms like TikTok (known locally as Douyin) and Weibo. The philosophy of “slow living” is captivating the attention of millions of users, signaling a significant shift in the...
