China’s outbound travel market is slowly recovering in the year 2024 to 128 million travelers and will try to reach the pre-Covid-19 level of 155 million and will have the potential to touch 200 million travelers by 2028. It is now clear that this recovery is being...
China spearheads the electric vehicle revolution being the frontier of innovation and market uptake. This situation poses problems as well as prospects for global automakers with strategies for markets and relationships constantly in a state of change. BYD and NIO are...
The narrative that China’s consumer market is facing a crisis in the Chinese Consumption Trend is oversimplified. Despite the fact that the economy has some issues, including low consumer confidence and a slow housing market rate, the economy has been growing....
In recent years, China’s growing interest in secondhand luxury goods mirrors the broader shifts in the country’s economic landscape. As affluent consumers become more selective, many are turning to secondhand luxury items. While high-tier luxury consumption remains...
New trends in China’s consumer preferences reveal a shift toward better quality and experiences. Three major brands leading this change are Kweichow Moutai, Budweiser APAC, and Nongfu Spring. Each brand reflects different aspects of China’s evolving...
