Unlock the Chinese Market with Expert Insights Expanding into China? Understanding the Chinese market is crucial for success. At Hub of China, we specialize in comprehensive market research in China, providing businesses with data-driven insights to navigate this...
China’s Gen Z consumers are rewriting the rules of the retail market, and businesses must pay attention. Unlike previous generations that prioritized practicality in purchases—such as real estate, vehicles, or high-status luxury items—today’s young consumers are...
A recent Hub of China survey has revealed a striking shift among young Chinese consumers: a growing fascination with traditional culture, heritage tourism, and artisanal craftsmanship. While much of Gen Z is known for being deeply engaged in digital culture, our...
Why Gen Z in China is Embracing Traditional Culture & What It Means for Brands At Hub of China, we specialize in market research in China, uncovering deep consumer insights that help brands navigate the evolving landscape of one of the world’s most dynamic...
The Chinese market witnessed an unprecedented boom during the 2025 Chinese New Year. Marked by record-breaking travel numbers, skyrocketing consumer spending, and a renewed cultural appreciation, this year’s celebrations provided valuable insights for businesses...
