by David | Nov 21, 2025 | Chinese Consumer
In the course of our group discussions across Suzhou and Xi’an during early May, we identified a pattern that went beyond mere buying; it was about creating a short ritual that signalled value without causing loss of control. We named this behavior micro-ritual...
by David | Nov 19, 2025 | Hub of China
KOLs still matter in China, but the way they are used has shifted. KOLs are most effectively used when their value is no longer about reaching as many people as possible. Instead, they play a role earlier and deeper in the decision process. In our recent fieldwork, we...
by David | Nov 17, 2025 | Hub of China
Our workshops and focus group work across cities, including Shanghai, Chengdu, and Ningbo, suggest that the rules of winning in China are changing again. Price war, stamina, and mass visibility are no longer the defining advantages. In 2025, success depends on whether...
by David | Nov 14, 2025 | Uncategorized
In our latest set of online and in-person brand workshops across Beijing and Guangzhou, we asked senior marketing and operations teams in consumer-goods companies how they view artificial intelligence. Roughly fifty senior respondents took part, and of those, 78 per...
by David | Nov 12, 2025 | Chinese Consumer
A strong pattern emerging from our recent focus group work is the shift away from open platform browsing toward what respondents described as closed circle filtering. Purchase decisions are increasingly guided by small private groups rather than public recommendations...
