by David | Nov 10, 2025 | Chinese Consumer
During our latest focus groups in Shanghai and Chengdu, one unexpected behaviour surfaced repeatedly. When asked what they would do if an appliance broke, several participants said they would now try to repair it first. This was not just older participants. It was...
by David | Nov 7, 2025 | Chinese Consumer
In our recent focus groups, one product category repeatedly appeared inside the personal premium zone that consumers were unwilling to cut. This was not skincare or coffee as in previous years, but Functional Drinks, functional non alcoholic drinks with precise...
by David | Nov 5, 2025 | Chinese Consumer
During focus groups we held in Shanghai, Chengdu and Ningbo this month, we observed a consistent behaviour across age groups 22 to 45. These Premium Consumers are no longer simply trading down or upgrading every category. Instead, they are choosing just one or two...
by David | Nov 3, 2025 | Hub of China, Market Research
Plant-based beverages have been available in China for years, but in 2025, they are shifting from niche substitutes to everyday choices. Soy milk has long been part of traditional diets, yet newer options-oat, almond, coconut, and pea-are finding space in cafés,...
by David | Oct 31, 2025 | Chinese Consumer
In 2025, more Chinese consumers are turning to AI-powered companions for daily interaction. These are not just chatbots but apps that learn tone, style, and preferences, offering personalized emotional support. For many young people navigating stress, long work hours,...
