by David | Oct 20, 2025 | Chinese Consumer
What’s Changing? As uncertainty grips China economically, socially, and politically, a quietly growing trend among young people is bringing traditional spiritual practices into everyday life. They are visiting fortune-telling bars, consulting spiritual practitioners,...
by David | Oct 17, 2025 | Chinese marketing, Market Research
In new experimental research on Chinese consumers, pairing altruistic environmental appeals with gain framing (what we all gain) increases intentions to buy organic food. When ads use self-benefit appeals, loss framing (what you personally lose) performs better....
by David | Oct 15, 2025 | Chinese marketing
China’s coffee market is expanding rapidly thanks to surging consumer demand and stronger production in Yunnan and Hainan. With domestic consumption growing by over 20 percent annually since 2010, China’s market is on track to become one of the largest global...
by David | Oct 13, 2025 | Hub of China
In 2025, Travel as Emotional Renewal has become a new mindset for many Chinese travellers. People are no longer just checking off destinations from a list; they’re looking for experiences that make them feel something deeper. Research from the Hub of China shows that...
by David | Oct 11, 2025 | Chinese marketing
In 2025, Chinese consumers are not buying gadgets just for specs or status. They want Everyday Tech with Emotional Value technology that fits into their daily life and makes them feel good. Hub of China research shows that emotional value matters as much as technical...
