by David | Oct 7, 2025 | Chinese marketing
In 2025, beauty and skincare in China are moving beyond simple promises of effectiveness. Consumers are asking what products mean to them emotionally and culturally. Hub of China research shows that routines are becoming rituals, and skincare is now a way for young...
by David | Oct 3, 2025 | Hub of China
What’s changing In 2025, the choices of food and drinks in China will focus less on novelty and more on comfort, nostalgia, and wellness. Consumers want products that ground them in daily life. Hub of China research shows people now see eating and drinking as small...
by David | Oct 1, 2025 | Chinese marketing
What’s changing Chinese consumers are no longer purchasing only to serve or to be seen in 2025. There is a growing preference in buying choices based on emotional values, including comfort, identity, values, and how a product will make them feel. The recent study of...
by David | Sep 29, 2025 | Chinese Consumer
Setting the Scene Perfect Diary, one of China’s fastest-growing beauty brands, built its reputation through aggressive social media marketing. While its early rise was tied to price accessibility and wide distribution, its sustained momentum has depended on how...
by David | Sep 26, 2025 | Chinese marketing
Background Luxury brands have faced challenges in China: rising competition, consumer caution on high-end spending, and scrutiny on “excessive display of wealth.” A China market analysis highlights these hurdles, yet Dior KOL strategy on Douyin has helped the brand...
