by David | Sep 24, 2025 | Chinese marketing
What’s changed Brands are moving away from top-macro KOLs alone and putting more budget into mid-tier and long-tail influencers (including KOCs), reflecting the shift in KOL and KOC dynamics in China 2025. Fashion China+3STAiiRS+3WPIC Marketing + Technologies+3...
by David | Sep 22, 2025 | Chinese Consumer
What is Happening On Xiaohongshu (aka RedNote / Little Red Book), some users are deliberately using hashtags in ways that differ from their literal topic in order to control who sees their posts. This practice is known as hashtag re-appropriation on Xiaohongshu, and...
by David | Sep 19, 2025 | Chinese marketing
What’s changing Chinese consumers, especially Millennials and Gen Z, are increasingly buying pre-owned luxury goods for luxury consumption instead of always buying new. This shift reflects tighter budgets, changing attitudes toward status, and growing environmental...
by David | Sep 8, 2025 | Chinese marketing
How Luxury Brands Work with Micro-KOLs and China KOL Marketing Agencies In the first two parts of this series, we explored how micro-influencers build trust on Xiaohongshu and how lifestyle creators on Douyin spark nationwide trends. In this final part, we turn to a...
by David | Sep 5, 2025 | Hub of China
Lifestyle Trends on Douyin and Why Brands Hire Chinese Influencers In the first part of this series, we explored how micro-influencers on Xiaohongshu helped beauty brands like Perfect Diary build credibility and momentum. But micro-influencers aren’t just reshaping...
