In the dynamic landscape of market research in China, trends often reveal much more than fleeting consumer preferences. One such phenomenon gaining traction is the home cooking revival among China’s younger generations. At ‘Hub of China,’ a leading China...
In a world where constant connectivity has become the norm, China, one of the most digitally connected societies, is witnessing a countertrend that is gaining significant traction: digital detox. This growing movement reflects a cultural shift toward reclaiming mental...
Social media in China is buzzing with a new fitness craze: the “Plank Challenge.” This simple yet powerful exercise is not just a test of core strength but a cultural movement redefining how fitness is perceived in China. Platforms like Douyin (China’s...
In recent years, the Chinese market has witnessed a dramatic shift in its culinary preferences, with British cheese emerging as a sought-after delicacy. Once considered a niche product, UK cheese exports have found a growing market in China, driven by urbanization,...
In recent months, a surprising trend has emerged across Chinese social media platforms like TikTok (known locally as Douyin) and Weibo. The philosophy of “slow living” is captivating the attention of millions of users, signaling a significant shift in the...
China is witnessing a transformative shift in its tourism industry, with sustainable tourism emerging as a key focus. As global attention turns to responsible travel practices, China stands at the forefront, leveraging its resources, infrastructure, and strategic...
China has rapidly ascended to the pinnacle of the global esports industry, redefining competitive gaming and setting new benchmarks for innovation. From cutting-edge infrastructure to a thriving player ecosystem, the country’s strategic investments have made it a...
In the fast-paced digital world of China, where innovation drives every industry, virtual influencers have emerged as a revolutionary trend reshaping social media and marketing. These AI-powered digital personas are not only capturing the imagination of users but are...
China is leading the way in transforming the healthcare industry by integrating artificial intelligence (AI) into medical practices. With advancements ranging from AI-powered diagnostic tools to robot-assisted surgeries, the nation is addressing critical healthcare...
The Chinese market research landscape is witnessing a paradigm shift as augmented reality (AR) glasses gain traction across industries. This boom highlights China’s rise as a technological powerhouse, fueled by a blend of local ingenuity and a vibrant consumer base...
