Sustainability is now a popular concept in China; it is a phenomenon that has impacted the choices and preferences of consumers as well as business strategies. An emergent culture known as “Green Living” is gradually gaining prominence in the country due to government...
Chinese consumers have always been a complex and constantly evolving sphere for consumption and the new concept that is rapidly sweeping the country is smart snacking. The convenience food movement indicates a new manifestation of revolution through the...
Market research in China indicates that the global trend toward electrification has shifted the automotive industry in a significant direction. Extended Range Electric Vehicles (EREVs), a hybrid-electric innovation intended to address range anxiety, are now common in...
China’s role as a leading contributor to the international student population has been a cornerstone of global education markets for over a decade. However, the trends in outbound Chinese student’s mobility have started to rapidly change due to geopolitical...
Environment and consumers are changing the beauty market in China, and there are significant changes and trends. Once dominated by luxury brands and status-driven purchases, the focus has shifted to functionality, innovation, and emotional connection. Awareness of...
Gen Z consumers in China are exhibiting a dramatic change in purchasing habits in 2024, motivated by a deep yearning for emotional pleasure in addition to cost-effectiveness. Businesses hoping to capitalize on China’s changing consumer demands may find chances...
The success of Chinese players such as Shein, Temu, and others geo-targeting international markets provides invaluable lessons for companies interested in entering China. The reason is that these companies have spotted the high growth rates of the demand for cheap...
China’s entertainment landscape has become a global trendsetter, thanks to its ability to innovate and adapt to audience behaviors. A recent success story is the short-form video dramas, or ‘‘micro-dramas’’, which are earning big with their quick narrative and...
China’s young people are starting to revolutionize the concept of traveling with what is being referred to as ‘iron-but’ travel or tieding in Mandarin. While this is more than a fun and catchy hashtag that captures the inefficiency of long, uncomfortable rides in...
China National Tobacco Corporation (China Tobacco) is a colossal force in the global tobacco industry. Despite its dominance at home, this state-owned entity has largely operated under the radar internationally. However, new trends show that it has plans to go...
