by David | Nov 10, 2025 | Chinese Consumer
During our latest focus groups in Shanghai and Chengdu, one unexpected behaviour surfaced repeatedly. When asked what they would do if an appliance broke, several participants said they would now try to repair it first. This was not just older participants. It was...
by David | Nov 7, 2025 | Chinese Consumer
In our recent focus groups, one product category repeatedly appeared inside the personal premium zone that consumers were unwilling to cut. This was not skincare or coffee as in previous years, but Functional Drinks, functional non alcoholic drinks with precise...
by David | Nov 5, 2025 | Chinese Consumer
During focus groups we held in Shanghai, Chengdu and Ningbo this month, we observed a consistent behaviour across age groups 22 to 45. These Premium Consumers are no longer simply trading down or upgrading every category. Instead, they are choosing just one or two...
by David | Nov 3, 2025 | Hub of China, Market Research
Plant-based beverages have been available in China for years, but in 2025, they are shifting from niche substitutes to everyday choices. Soy milk has long been part of traditional diets, yet newer options-oat, almond, coconut, and pea-are finding space in cafés,...
by David | Oct 31, 2025 | Chinese Consumer
In 2025, more Chinese consumers are turning to AI-powered companions for daily interaction. These are not just chatbots but apps that learn tone, style, and preferences, offering personalized emotional support. For many young people navigating stress, long work hours,...
by David | Oct 30, 2025 | Chinese marketing
Snacking in China is no longer just about taste or convenience. In 2025, consumers are increasingly buying functional snacks, treats with added health benefits such as probiotics, collagen, adaptogens, or vitamins. These are often purchased as a Functional Health Aid....
by David | Oct 28, 2025 | Chinese Consumer
Chinese Pet Parenting is transforming how pets are perceived in urban households. China’s pet market has shifted from purely functional care like food and veterinary services to full lifestyle integration. In 2025, pets are increasingly viewed as family members rather...
by David | Oct 24, 2025 | Uncategorized
With Kate Garraway, Nick Mohammed, Lucy Beaumont, Celia Imrie, Joe Marler and David Olusoga still in the game and one expected to be “murdered” overnight we are heading into a final five scenario where three Traitors remain: Jonathan Ross, Alan Carr and Cat. Logically...
by David | Oct 20, 2025 | Chinese Consumer
What’s Changing? As uncertainty grips China economically, socially, and politically, a quietly growing trend among young people is bringing traditional spiritual practices into everyday life. They are visiting fortune-telling bars, consulting spiritual practitioners,...
by David | Oct 17, 2025 | Chinese marketing, Market Research
In new experimental research on Chinese consumers, pairing altruistic environmental appeals with gain framing (what we all gain) increases intentions to buy organic food. When ads use self-benefit appeals, loss framing (what you personally lose) performs better....
