China spearheads the electric vehicle revolution being the frontier of innovation and market uptake. This situation poses problems as well as prospects for global automakers with strategies for markets and relationships constantly in a state of change. BYD and NIO are...
The narrative that China’s consumer market is facing a crisis in the Chinese Consumption Trend is oversimplified. Despite the fact that the economy has some issues, including low consumer confidence and a slow housing market rate, the economy has been growing....
In recent years, China’s growing interest in secondhand luxury goods mirrors the broader shifts in the country’s economic landscape. As affluent consumers become more selective, many are turning to secondhand luxury items. While high-tier luxury consumption remains...
New trends in China’s consumer preferences reveal a shift toward better quality and experiences. Three major brands leading this change are Kweichow Moutai, Budweiser APAC, and Nongfu Spring. Each brand reflects different aspects of China’s evolving...
Overall the pet industry in China is constantly expanding especially the demand for high-quality pet products. This shifting trend aligns with the trend where more and more people own pets; especially in the young and urban population higher quality pet care items are...
One of the most noticeable consumer trends in China is the growing demand for health-conscious snacks. As life becomes more hectic and consumer’s knowledge about diets improves, Chinese consumers are looking for snacks that are more than just a means of satisfying...
In 2024, consumer behavior in China continues to evolve, shaped by two prominent trends: personalization and sustainability. These trends are driven by consumers’ willingness to personalize and a constantly rising level of environmental consciousness. Contrary to what...
As China’s economy continues evolving, so do the habits and preferences of its vast consumer base. Here we explore five trends that are currently influencing consumer shopping behaviours in China Embracing “Slow Living” In response to years of...
Chinese students are among the largest groups of international students studying in UK universities. From our extensive research of students looking to study abroad, we have identified the the top 6 things Chinese students look for when searching for a university in...
Don’t be surprised if you catch Chinese people, who are Ice sports enthusiasts, suburban campers, city explorers, China-element fashionistas, and foodies having health consciousness and environmental awareness. A big social media and eCommerce platform, Xiaohongshu,...
