by David | Oct 15, 2025 | Chinese marketing
China’s coffee market is expanding rapidly thanks to surging consumer demand and stronger production in Yunnan and Hainan. With domestic consumption growing by over 20 percent annually since 2010, China’s market is on track to become one of the largest global...
by David | Oct 13, 2025 | Hub of China
In 2025, Travel as Emotional Renewal has become a new mindset for many Chinese travellers. People are no longer just checking off destinations from a list; they’re looking for experiences that make them feel something deeper. Research from the Hub of China shows that...
by David | Oct 11, 2025 | Chinese marketing
In 2025, Chinese consumers are not buying gadgets just for specs or status. They want Everyday Tech with Emotional Value technology that fits into their daily life and makes them feel good. Hub of China research shows that emotional value matters as much as technical...
by David | Oct 7, 2025 | Chinese marketing
In 2025, beauty and skincare in China are moving beyond simple promises of effectiveness. Consumers are asking what products mean to them emotionally and culturally. Hub of China research shows that routines are becoming rituals, and skincare is now a way for young...
by David | Oct 3, 2025 | Hub of China
What’s changing In 2025, the choices of food and drinks in China will focus less on novelty and more on comfort, nostalgia, and wellness. Consumers want products that ground them in daily life. Hub of China research shows people now see eating and drinking as small...
by David | Oct 1, 2025 | Chinese marketing
What’s changing Chinese consumers are no longer purchasing only to serve or to be seen in 2025. There is a growing preference in buying choices based on emotional values, including comfort, identity, values, and how a product will make them feel. The recent study of...
by David | Sep 29, 2025 | Chinese Consumer
Setting the Scene Perfect Diary, one of China’s fastest-growing beauty brands, built its reputation through aggressive social media marketing. While its early rise was tied to price accessibility and wide distribution, its sustained momentum has depended on how...
by David | Sep 26, 2025 | Chinese marketing
Background Luxury brands have faced challenges in China: rising competition, consumer caution on high-end spending, and scrutiny on “excessive display of wealth.” A China market analysis highlights these hurdles, yet Dior KOL strategy on Douyin has helped the brand...
by David | Sep 24, 2025 | Chinese marketing
What’s changed Brands are moving away from top-macro KOLs alone and putting more budget into mid-tier and long-tail influencers (including KOCs), reflecting the shift in KOL and KOC dynamics in China 2025. Fashion China+3STAiiRS+3WPIC Marketing + Technologies+3...
by David | Sep 22, 2025 | Chinese Consumer
What is Happening On Xiaohongshu (aka RedNote / Little Red Book), some users are deliberately using hashtags in ways that differ from their literal topic in order to control who sees their posts. This practice is known as hashtag re-appropriation on Xiaohongshu, and...
