by David | Sep 19, 2025 | Chinese marketing
What’s changing Chinese consumers, especially Millennials and Gen Z, are increasingly buying pre-owned luxury goods for luxury consumption instead of always buying new. This shift reflects tighter budgets, changing attitudes toward status, and growing environmental...
by David | Sep 8, 2025 | Chinese marketing
How Luxury Brands Work with Micro-KOLs and China KOL Marketing Agencies In the first two parts of this series, we explored how micro-influencers build trust on Xiaohongshu and how lifestyle creators on Douyin spark nationwide trends. In this final part, we turn to a...
by David | Sep 5, 2025 | Hub of China
Lifestyle Trends on Douyin and Why Brands Hire Chinese Influencers In the first part of this series, we explored how micro-influencers on Xiaohongshu helped beauty brands like Perfect Diary build credibility and momentum. But micro-influencers aren’t just reshaping...
by David | Sep 3, 2025 | Hub of China
Influencer marketing in China is often associated with household names, the superstar livestreamers who can sell out entire product lines in a single broadcast. Yet beneath that glamorous surface lies a quieter, more sustainable force: micro-influencers. These are...
by David | Sep 1, 2025 | Chinese marketing
China’s online market is one of the fastest-growing and most competitive in the world. Influencer marketing, also called the wanghong economy, is now a major way for brands to get attention and sales. With apps like Douyin, Xiaohongshu (RED), WeChat, and Weibo shaping...
by David | Aug 29, 2025 | Chinese Consumer
Weibo, once known mainly for celebrity gossip and political talk, is changing fast. In 2025, most of its trending topics focus on daily advice, product reviews, and small tips to make life better. This Weibo Consumer Behavior Shift is shaping how young Chinese people...
by David | Aug 27, 2025 | Chinese marketing
A New Pride in Gold In the past, rich Chinese shoppers bought Western luxury bags and diamonds. Now, many prefer Homegrown Luxury Jewelry brands like Laopu, Mao Geping, and Songmont. These brands mix traditional Chinese designs with modern style. It shows pride in...
by David | Aug 25, 2025 | Chinese Consumer
In the early 2000s, global cities were known for diversity, openness, and international exchange. Places like London, New York, and Hong Kong brought together people, languages, and business from all over the world. For a time, China’s mega cities seemed to be heading...
by David | Aug 22, 2025 | Chinese Consumer
In cities across China, families continue to go out, treat their children, and enjoy leisure time. But behind each purchase, there is more calculation than before. This shift in Chinese family spending shows that people are balancing fun with caution. At Shanghai’s...
by David | Aug 20, 2025 | Chinese Consumer
In 2025, Chinese consumers continued to spend. They’ve just become more deliberate about where their money goes. After a few challenging economic years and a wave of cautious sentiment, many households in China are rebalancing their budgets. People are still treating...
