In 2024, consumer behavior in China continues to evolve, shaped by two prominent trends: personalization and sustainability. These trends are driven by consumers’ willingness to personalize and a constantly rising level of environmental consciousness. Contrary to what...
As China’s economy continues evolving, so do the habits and preferences of its vast consumer base. Here we explore five trends that are currently influencing consumer shopping behaviours in China Embracing “Slow Living” In response to years of...
Chinese students are among the largest groups of international students studying in UK universities. From our extensive research of students looking to study abroad, we have identified the the top 6 things Chinese students look for when searching for a university in...
Don’t be surprised if you catch Chinese people, who are Ice sports enthusiasts, suburban campers, city explorers, China-element fashionistas, and foodies having health consciousness and environmental awareness. A big social media and eCommerce platform, Xiaohongshu,...
China is on the verge of becoming the largest market in the world for protein. As such, it can be seen that the future of global meat consumption is largely based on the purchasing habits of Chinese consumers. Cultured meat is making some headway in China and could be...
Since mid-November official figures have shown retail sales rose 4.3 per cent in October, compared with a 6.9 per cent rise for industrial growth. Catering sales, which are sensitive to coronavirus restrictions, also turned positive for the first time this year,...
During the COVID-19 pandemic, according to a survey conducted by Kagan there has been an acceleration of already existing digital trends in China including; over-the-top video viewings, social media such as WeChat and Weibo as well as e-commerce usage. As a result,...
When it comes to Covid-19, China is arguably in the containment stage. As the Chinese reflect on the devastating loss of life and economic uncertainties caused, is this a time for brands to be cautious? The reality is that the mood is buoyant, at least from an...
Singles day in China is on the 11th of November, created by bachelor students who liked the idea of being able to buy themselves presents to celebrate their single life. In recently years it has become a shopping frenzy. As of writing this article there have been...
Jack Ma, in 2017, coined the phrase ‘New Retail’, which is transforming the retail landscape of Chinese stores in 2019. New Retail in China means the customer’s shopping journey is no longer a binary offline/online experience but combines the two. Three distinctive...
