The Copy Cats No More The Chinese once deemed to be copy cats, having come through an education which is heavily based on learning by wrote seem to have come flying out the end of the tunnel as the new leaders of innovation (at least in some fields). Rapid...
Wechat Marketing WeChat has hit the headlines as China’s most popular chat application. The app, which has been showing raving success, has for quite some time been a beacon and guide for the evolution of the mobile social chat industry. Initially, the app specialized...
The latest trend in China – Live Streaming A woman eating maggots, a boy strumming the guitar whilst playing the piano with his feet and a man screaming a traditional Chinese song from the top of his lounges whilst sipping rice wine. These are some of the online...
What is Confucianism? In appreciating the Chinese market Confucianism needs to be understood. Confucius (552-479BC) was interested in creating societal order and harmony. He provided a moral guide and outline for good government that valued hierarchy, group...
Focus Groups can be a great way of eliciting qualitative detailed opinions from your targeted demographics about the product/service you wish to introduce. Obtaining good qualitative market research should be seen as a must in the Chinese market – a market that is...
Chinese Marketing Strategy China has been in the news a fair amount over the past few months as growth has halted for the first time in a long time but innovation is still rife and their approach to marketing has been an interesting one. China now has around 580...
Hourglass consumers I am fascinated by the concept that the Chinese are ‘hourglass’ consumers. They buy products at the top and bottom of the market, but nothing in the middle. It is the buying patterns at the high-end which I find of particular interest. The China...
Maintaining Relationships with Chinese Consumers Creating meaningful relationships with Chinese consumers has always been important; maintaining such relationships has become more vital than ever. Customer retention is key. In an environment where new products and...
China’s Complex Trading Environment Recent developments have made the Chinese market of 1.3 billion people increasingly attractive to a wide range of international businesses. Rapidly changing demographics, rising disposable incomes, increased willingness...
