Jack Ma, in 2017, coined the phrase ‘New Retail’, which is transforming the retail landscape of Chinese stores in 2019. New Retail in China means the customer’s shopping journey is no longer a binary offline/online experience but combines the two. Three distinctive...
China’s largest cross border B2C platform Tmall Global has just made it a whole lot easier for foreign merchants to sell their goods on the platform and in turn reach millions of hungry Chinese consumers. This will allow international brands to manage their market...
The Chinese economy slowed down in 2018 and many companies and e-commerce sites are now feeling the effects. A report from Nielson found some surprising insights into lower tiered cities. The report on over 2,000 consumers found a common denominator. 75 percent of...
As the upper middle class segment of Chinese society expands at a rate never seen before, companies all over the world have been asking how they can get a piece of the market. In this blog I shall explain how this can be done. Increase of Luxury Chinese Consumers...
Market Trends on The China Beer Market China is the largest beer market in the world with a China beer annual consumption of 46 billion litres. This is twice as much as in the US, and more than five times what Germany, the largest beer market in the EU,...
Diversity of China The diversity of China geographically, socially, and economically creates a major barrier for carrying out accurate and reliable market research in China. A focus group conducted in Fuzhou or Zibo is like to illicit different responses to one...
Ofo has just shut down its international division as they prepare for bankruptcy. The dockless bike-sharing start-up which showed such initial promise now seems to be ready to accept their fate. Millions of Chinese Ofo users have since applied for refunds of their...
1. Chinese Marketing Trends For 2019 Take into account lowered tiered cities in China. As Chinese consumers of 1st tiered Chinese cities become apathetic to International brands there is an increasing excitement amongst the 3rd and 4th tired cities. According to...
Conducting market research in China is not an easy feat. In this article we discuss some of the geographical barriers to conducting accurate market research and how they can be overcome. Where should one conduct market research in China? Chinese cities are Tiered In...
China Consumer Market Research is a must! Chinese online stores have stopped selling Dolce & Gabbana after apparent racism from the co-founder and a dubiously culturally insensitive video at best. Rule number one for conducting business in China is understanding...
