It is imperative to keep up-to-date with a Chinese market, a dynamic market which is so unpredictable, especially to the eyes of a western company. IBIS world estimates that the Chinese market research industry was valued at £35 billion as of 2016 and this figure has...
Living in China in 2008 is very different to living in China in 2018. If you have not been to China within the last 5 years you are in for a shock. Here David Joseph CEO of Hub of China discusses what he notices when walking the streets of any 1st or 2nd tier city in...
The impact of AI has been predominantly studied from the eyes of developed countries like the UK and US, however the way economies and industries are set up in developing countries puts these countries at greater risk of dyer consequences in the near future. China and...
A tirade of travellers from China are spreading across the globe out-shopping, outspending and out-eating every other nation. They are filling hotels, tour buses and cruise ships. They are overwhelming airports and train stations, and they are sharing their photos in...
The Copy Cats No More The Chinese once deemed to be copy cats, having come through an education which is heavily based on learning by wrote seem to have come flying out the end of the tunnel as the new leaders of innovation (at least in some fields). Rapid...
Wechat Marketing WeChat has hit the headlines as China’s most popular chat application. The app, which has been showing raving success, has for quite some time been a beacon and guide for the evolution of the mobile social chat industry. Initially, the app specialized...
The latest trend in China – Live Streaming A woman eating maggots, a boy strumming the guitar whilst playing the piano with his feet and a man screaming a traditional Chinese song from the top of his lounges whilst sipping rice wine. These are some of the online...
What is Confucianism? In appreciating the Chinese market Confucianism needs to be understood. Confucius (552-479BC) was interested in creating societal order and harmony. He provided a moral guide and outline for good government that valued hierarchy, group...
Focus Groups can be a great way of eliciting qualitative detailed opinions from your targeted demographics about the product/service you wish to introduce. Obtaining good qualitative market research should be seen as a must in the Chinese market – a market that is...
Chinese Marketing Strategy China has been in the news a fair amount over the past few months as growth has halted for the first time in a long time but innovation is still rife and their approach to marketing has been an interesting one. China now has around 580...
