by David | Jul 1, 2025 | Hub of China, Market Research
If you want to understand why market research in China is a game-changer, forget the textbooks. Look at the field. At Hub of China, we’ve partnered with global and regional brands in sectors ranging from beverages to beauty. Across the board, one thing remains true:...
by David | Jun 30, 2025 | Chinese marketing
Scroll through Xiaohongshu or Douyin on any given week and you’ll find a different snack trending: low-sugar konjac jelly, collagen chews, iron-rich fruit strips, probiotics in candy form. The common thread? These aren’t just treats they’re “functional.” What started...
by David | Jun 27, 2025 | Hub of China
We’re used to watching what people post — their likes, hashtags, and viral trends. But sometimes, the most revealing shifts in consumer behaviour come from what’s not being shared. In our recent quantitative survey of 2,000 Gen Z and Millennial consumers across Tier...
by David | Jun 25, 2025 | Chinese marketing, Hub of China
Table of Contents Changing Beauty Standards in Beijing Thermos Culture in Hangzhou Emotional Luxury in Chengdu Quiet Brands in Guangzhou Conclusion: Softness Is the Strategy Changing Beauty Standards in Beijing Beijing, Tuesday, 08:12 A post titled “Why I Stopped...
by David | Jun 24, 2025 | Hub of China
Walk into a shopping mall in Shanghai today and you’ll still see international luxury brands. But something’s changed. The queues are shorter. The bags are smaller. And the conversation — increasingly — is elsewhere. Chinese consumer behavior is evolving — not in loud...
by David | Jun 23, 2025 | Hub of China
Table of Contents Introduction: The New China Playbook China’s Scale Makes Assumptions Dangerous Digital Behaviours Aren’t Universal Cultural Nuance Drives Emotional Value The Window of Attention Is Shrinking Conclusion: Research Isn’t a Phase, It’s a Strategy...
by David | Jun 20, 2025 | Hub of China
Table of Contents Introduction: What Is Refined Saving? A Lifestyle, Not a Compromise The Social Signal of Smart Spending Budget-Luxury in Beauty and Beyond The Role of Content Creators What This Means for Brands Final Thought: Smart Spending as Identity 1. What Is...
by David | Jun 19, 2025 | Hub of China
Table of Contents More Than Just a Routine Discovery Through Peer Trust Cost-per-Feeling Over Cost-per-Use Community Over Competition The Rise of “Soft Content” Value as Emotional Currency How to Fit into Xiaoyu’s Day The New Definition of “Worth It” Final Takeaways...
by David | Jun 18, 2025 | Hub of China
A Bite-Sized Revolution What do collagen chews, konjac jelly, and probiotic candies have in common? They’re not just snacks. They’re tiny acts of wellness, convenience, and self-love rolled into cute packaging and a dopamine rush. Scroll through Xiaohongshu or Douyin...
by David | Jun 17, 2025 | Hub of China
That’s all she wrote. No hashtags. No filters. Just a soft exit note from a 17-year-old girl in Hangzhou, quietly stepping back from social media on the Soul App. She didn’t make a scene—no dramatic unfollows, no TikTok farewell dance. And yet, her message resonated...
