Chinese Marketing Strategy China has been in the news a fair amount over the past few months as growth has halted for the first time in a long time but innovation is still rife and their approach to marketing has been an interesting one. China now has around 580...
Hourglass consumers I am fascinated by the concept that the Chinese are ‘hourglass’ consumers. They buy products at the top and bottom of the market, but nothing in the middle. It is the buying patterns at the high-end which I find of particular interest. The China...
Maintaining Relationships with Chinese Consumers Creating meaningful relationships with Chinese consumers has always been important; maintaining such relationships has become more vital than ever. Customer retention is key. In an environment where new products and...
China’s Complex Trading Environment Recent developments have made the Chinese market of 1.3 billion people increasingly attractive to a wide range of international businesses. Rapidly changing demographics, rising disposable incomes, increased willingness...
