by David | Feb 17, 2025 | Chinese Consumer
China’s Gen Z consumers are rewriting the rules of the retail market, and businesses must pay attention. Unlike previous generations that prioritized practicality in purchases—such as real estate, vehicles, or high-status luxury items—today’s young consumers are...
by David | Feb 14, 2025 | Chinese Consumer
A recent Hub of China survey has revealed a striking shift among young Chinese consumers: a growing fascination with traditional culture, heritage tourism, and artisanal craftsmanship. While much of Gen Z is known for being deeply engaged in digital culture, our...
by David | Feb 13, 2025 | Chinese Consumer
Why Gen Z in China is Embracing Traditional Culture & What It Means for Brands At Hub of China, we specialize in market research in China, uncovering deep consumer insights that help brands navigate the evolving landscape of one of the world’s most dynamic...
by David | Feb 12, 2025 | Chinese Consumer
The Chinese market witnessed an unprecedented boom during the 2025 Chinese New Year. Marked by record-breaking travel numbers, skyrocketing consumer spending, and a renewed cultural appreciation, this year’s celebrations provided valuable insights for businesses...
by David | Jan 28, 2025 | Chinese Consumer
In recent years, traditional tea culture in China has experienced a remarkable resurgence, captivating a new generation of consumers. This revival not only underscores the enduring significance of tea in Chinese heritage but also opens doors for businesses and brands...
by David | Jan 24, 2025 | Chinese Consumer
In China, the culinary landscape is transforming, with meal kits quickly becoming an essential part of the daily routine for many urban dwellers. This innovation is reshaping the way people approach home cooking, blending convenience with the satisfaction of preparing...
