The Chinese economy slowed down in 2018 and many companies and e-commerce sites are now feeling the effects. A report from Nielson found some surprising insights into lower tiered cities. The report on over 2,000 consumers found a common denominator. 75 percent of...
As the upper middle class segment of Chinese society expands at a rate never seen before, companies all over the world have been asking how they can get a piece of the market. In this blog I shall explain how this can be done. Increase of Luxury Chinese Consumers...
Market Trends on The China Beer Market China is the largest beer market in the world with a China beer annual consumption of 46 billion litres. This is twice as much as in the US, and more than five times what Germany, the largest beer market in the EU,...
Diversity of China The diversity of China geographically, socially, and economically creates a major barrier for carrying out accurate and reliable market research in China. A focus group conducted in Fuzhou or Zibo is like to illicit different responses to one...
Ofo has just shut down its international division as they prepare for bankruptcy. The dockless bike-sharing start-up which showed such initial promise now seems to be ready to accept their fate. Millions of Chinese Ofo users have since applied for refunds of their...
1. Chinese Marketing Trends For 2019 Take into account lowered tiered cities in China. As Chinese consumers of 1st tiered Chinese cities become apathetic to International brands there is an increasing excitement amongst the 3rd and 4th tired cities. According to...
