by David | Dec 20, 2024 | Chinese Consumer
China’s role as a leading contributor to the international student population has been a cornerstone of global education markets for over a decade. However, the trends in outbound Chinese student’s mobility have started to rapidly change due to geopolitical...
by David | Dec 18, 2024 | Chinese Consumer
Environment and consumers are changing the beauty market in China, and there are significant changes and trends. Once dominated by luxury brands and status-driven purchases, the focus has shifted to functionality, innovation, and emotional connection. Awareness of...
by David | Dec 13, 2024 | Chinese Consumer
Gen Z consumers in China are exhibiting a dramatic change in purchasing habits in 2024, motivated by a deep yearning for emotional pleasure in addition to cost-effectiveness. Businesses hoping to capitalize on China’s changing consumer demands may find chances...
by David | Nov 27, 2024 | Chinese Consumer
China’s young people are starting to revolutionize the concept of traveling with what is being referred to as ‘iron-but’ travel or tieding in Mandarin. While this is more than a fun and catchy hashtag that captures the inefficiency of long, uncomfortable rides in...
by David | Nov 20, 2024 | Chinese Consumer
China’s urbanites have embraced a new seasonal trend that combines relaxation, creativity, and a touch of nostalgia: jiǎn qiū (捡秋), or “picking up autumn.” This creative idea has quickly become popular on Chinese social media as a path to return to nature...
by David | Nov 18, 2024 | Chinese Consumer
In a unique cultural moment, thousands of university students in China recently embarked on night-long cycling trips from Zhengzhou to Kaifeng, covering 50 kilometers in search of famous soup dumplings. It started as a localized activity among some friends and has...
