by David | Nov 13, 2024 | Chinese Consumer
China’s national spirit, baijiu, is quite difficult to popularize as few people who have not tasted it can understand its taste. For most Western drinkers, its powerful smells of fish sauce and a thrust to alcohol in the mouth are something they might never learn to...
by David | Oct 11, 2024 | Chinese Consumer
New trends in China’s consumer preferences reveal a shift toward better quality and experiences. Three major brands leading this change are Kweichow Moutai, Budweiser APAC, and Nongfu Spring. Each brand reflects different aspects of China’s evolving...
by David | Oct 9, 2024 | Chinese Consumer
One of the most noticeable consumer trends in China is the growing demand for health-conscious snacks. As life becomes more hectic and consumer’s knowledge about diets improves, Chinese consumers are looking for snacks that are more than just a means of satisfying...
by David Joseph | Oct 5, 2024 | Chinese Consumer
In 2024, consumer behavior in China continues to evolve, shaped by two prominent trends: personalization and sustainability. These trends are driven by consumers’ willingness to personalize and a constantly rising level of environmental consciousness. Contrary to what...
by David Joseph | Aug 26, 2024 | Chinese Consumer, Chinese marketing, Hub of China, Market Research
As China’s economy continues evolving, so do the habits and preferences of its vast consumer base. Here we explore five trends that are currently influencing consumer shopping behaviours in China Embracing “Slow Living” In response to years of...
by David Joseph | Feb 12, 2022 | Chinese Consumer, Market Research
Don’t be surprised if you catch Chinese people, who are Ice sports enthusiasts, suburban campers, city explorers, China-element fashionistas, and foodies having health consciousness and environmental awareness. A big social media and eCommerce platform, Xiaohongshu,...
