by David Joseph | Jun 24, 2021 | Chinese Consumer, Chinese marketing, Hub of China, Market Research
China is on the verge of becoming the largest market in the world for protein. As such, it can be seen that the future of global meat consumption is largely based on the purchasing habits of Chinese consumers. Cultured meat is making some headway in China and could be...
by David Joseph | Aug 27, 2020 | Chinese Consumer, Chinese marketing
During the COVID-19 pandemic, according to a survey conducted by Kagan there has been an acceleration of already existing digital trends in China including; over-the-top video viewings, social media such as WeChat and Weibo as well as e-commerce usage. As a result,...
by David Joseph | Apr 29, 2020 | Chinese Consumer, Chinese marketing, Hub of China
When it comes to Covid-19, China is arguably in the containment stage. As the Chinese reflect on the devastating loss of life and economic uncertainties caused, is this a time for brands to be cautious? The reality is that the mood is buoyant, at least from an...
by David Joseph | Aug 6, 2019 | Chinese Consumer, Chinese marketing, Market Research
Jack Ma, in 2017, coined the phrase ‘New Retail’, which is transforming the retail landscape of Chinese stores in 2019. New Retail in China means the customer’s shopping journey is no longer a binary offline/online experience but combines the two. Three distinctive...
by David Joseph | Mar 23, 2019 | Chinese Consumer, Chinese marketing, Hub of China
The Chinese economy slowed down in 2018 and many companies and e-commerce sites are now feeling the effects. A report from Nielson found some surprising insights into lower tiered cities. The report on over 2,000 consumers found a common denominator. 75 percent of...
by David Joseph | Jan 28, 2019 | Chinese Consumer
As the upper middle class segment of Chinese society expands at a rate never seen before, companies all over the world have been asking how they can get a piece of the market. In this blog I shall explain how this can be done. Increase of Luxury Chinese Consumers...
