In the dynamic world of Chinese social media, memes serve as powerful tools for communication, humor, and cultural commentary. One of the most viral memes in recent years is the ‘Cao Cao Flips Rice Bowl’ meme, which has taken platforms like Weibo by storm....
China’s Moonlight Clan: The Big-Spending Consumers Western Brands Can’t Ignore In China’s fast-evolving consumer market, a unique spending trend has emerged that global brands must pay attention to: the Moonlight Clan (月光族). These young professionals live by a bold...
In recent years, China’s consumer market has witnessed a fascinating cultural shift known as ‘Kidult’ culture—a blend of ‘kid’ and ‘adult’—where grown-ups actively engage in activities, products, and experiences traditionally...
In the fast-paced world of Chinese retail, livestreaming e-commerce has emerged as a game-changer, blending real-time interaction with online shopping. As a leading market research company in China, Hub of China helps businesses understand and leverage this booming...
A Shift in Consumer Behavior: From Indulgence to Financial Prudence In recent years, a profound shift has taken place in China’s consumer landscape. The era of “revenge spending,” where post-pandemic consumers indulged in luxury purchases and...
China’s young consumers, once known for their enthusiasm for luxury brands and lifestyle-driven spending, are undergoing a significant transformation. Market research in China conducted by Hub of China reveals that Gen Z and Millennials are prioritizing financial...
