The Chinese market is undergoing a dramatic transformation with the rise of the chinese rental economy, a trend reshaping consumer behavior and challenging traditional notions of ownership. From high-tech gadgets to luxury fashion, consumers in China are increasingly...
The Chinese luxury market is undergoing a monumental transformation, setting the stage for a new era of high-end fashion. As the world’s second-largest luxury goods market, China’s influence is reshaping the definition of luxury itself. No longer confined to...
Sustainability is now a popular concept in China; it is a phenomenon that has impacted the choices and preferences of consumers as well as business strategies. An emergent culture known as “Green Living” is gradually gaining prominence in the country due to government...
Chinese consumers have always been a complex and constantly evolving sphere for consumption and the new concept that is rapidly sweeping the country is smart snacking. The convenience food movement indicates a new manifestation of revolution through the...
China’s role as a leading contributor to the international student population has been a cornerstone of global education markets for over a decade. However, the trends in outbound Chinese student’s mobility have started to rapidly change due to geopolitical...
Environment and consumers are changing the beauty market in China, and there are significant changes and trends. Once dominated by luxury brands and status-driven purchases, the focus has shifted to functionality, innovation, and emotional connection. Awareness of...
