Why Gen Z in China is Embracing Traditional Culture & What It Means for Brands At Hub of China, we specialize in market research in China, uncovering deep consumer insights that help brands navigate the evolving landscape of one of the world’s most dynamic...
The Chinese market witnessed an unprecedented boom during the 2025 Chinese New Year. Marked by record-breaking travel numbers, skyrocketing consumer spending, and a renewed cultural appreciation, this year’s celebrations provided valuable insights for businesses...
In recent years, traditional tea culture in China has experienced a remarkable resurgence, captivating a new generation of consumers. This revival not only underscores the enduring significance of tea in Chinese heritage but also opens doors for businesses and brands...
In China, the culinary landscape is transforming, with meal kits quickly becoming an essential part of the daily routine for many urban dwellers. This innovation is reshaping the way people approach home cooking, blending convenience with the satisfaction of preparing...
In the dynamic landscape of market research in China, trends often reveal much more than fleeting consumer preferences. One such phenomenon gaining traction is the home cooking revival among China’s younger generations. At ‘Hub of China,’ a leading China...
In a world where constant connectivity has become the norm, China, one of the most digitally connected societies, is witnessing a countertrend that is gaining significant traction: digital detox. This growing movement reflects a cultural shift toward reclaiming mental...
