by David | Jan 24, 2026 | Chinese Consumer
For years, success in China was measured by ownership. An apartment, a car, luxury goods and visible symbols of progress defined aspiration. That logic is quietly breaking down. Among urban Chinese consumers under forty, access is increasingly valued over ownership,...
by David | Nov 21, 2025 | Chinese Consumer
In the course of our group discussions across Suzhou and Xi’an during early May, we identified a pattern that went beyond mere buying; it was about creating a short ritual that signalled value without causing loss of control. We named this behavior micro-ritual...
by David | Nov 12, 2025 | Chinese Consumer
A strong pattern emerging from our recent focus group work is the shift away from open platform browsing toward what respondents described as closed circle filtering. Purchase decisions are increasingly guided by small private groups rather than public recommendations...
by David | Nov 10, 2025 | Chinese Consumer
During our latest focus groups in Shanghai and Chengdu, one unexpected behaviour surfaced repeatedly. When asked what they would do if an appliance broke, several participants said they would now try to repair it first. This was not just older participants. It was...
by David | Nov 7, 2025 | Chinese Consumer
In our recent focus groups, one product category repeatedly appeared inside the personal premium zone that consumers were unwilling to cut. This was not skincare or coffee as in previous years, but Functional Drinks, functional non alcoholic drinks with precise...
by David | Nov 5, 2025 | Chinese Consumer
During focus groups we held in Shanghai, Chengdu and Ningbo this month, we observed a consistent behaviour across age groups 22 to 45. These Premium Consumers are no longer simply trading down or upgrading every category. Instead, they are choosing just one or two...
