by David | Oct 31, 2025 | Chinese Consumer
In 2025, more Chinese consumers are turning to AI-powered companions for daily interaction. These are not just chatbots but apps that learn tone, style, and preferences, offering personalized emotional support. For many young people navigating stress, long work hours,...
by David | Oct 28, 2025 | Chinese Consumer
Chinese Pet Parenting is transforming how pets are perceived in urban households. China’s pet market has shifted from purely functional care like food and veterinary services to full lifestyle integration. In 2025, pets are increasingly viewed as family members rather...
by David | Oct 20, 2025 | Chinese Consumer
What’s Changing? As uncertainty grips China economically, socially, and politically, a quietly growing trend among young people is bringing traditional spiritual practices into everyday life. They are visiting fortune-telling bars, consulting spiritual practitioners,...
by David | Sep 29, 2025 | Chinese Consumer
Setting the Scene Perfect Diary, one of China’s fastest-growing beauty brands, built its reputation through aggressive social media marketing. While its early rise was tied to price accessibility and wide distribution, its sustained momentum has depended on how...
by David | Sep 22, 2025 | Chinese Consumer
What is Happening On Xiaohongshu (aka RedNote / Little Red Book), some users are deliberately using hashtags in ways that differ from their literal topic in order to control who sees their posts. This practice is known as hashtag re-appropriation on Xiaohongshu, and...
by David | Aug 29, 2025 | Chinese Consumer
Weibo, once known mainly for celebrity gossip and political talk, is changing fast. In 2025, most of its trending topics focus on daily advice, product reviews, and small tips to make life better. This Weibo Consumer Behavior Shift is shaping how young Chinese people...
