Environment and consumers are changing the beauty market in China, and there are significant changes and trends. Once dominated by luxury brands and status-driven purchases, the focus has shifted to functionality, innovation, and emotional connection. Awareness of...
Gen Z consumers in China are exhibiting a dramatic change in purchasing habits in 2024, motivated by a deep yearning for emotional pleasure in addition to cost-effectiveness. Businesses hoping to capitalize on China’s changing consumer demands may find chances...
China’s young people are starting to revolutionize the concept of traveling with what is being referred to as ‘iron-but’ travel or tieding in Mandarin. While this is more than a fun and catchy hashtag that captures the inefficiency of long, uncomfortable rides in...
China’s urbanites have embraced a new seasonal trend that combines relaxation, creativity, and a touch of nostalgia: jiǎn qiū (捡秋), or “picking up autumn.” This creative idea has quickly become popular on Chinese social media as a path to return to nature...
In a unique cultural moment, thousands of university students in China recently embarked on night-long cycling trips from Zhengzhou to Kaifeng, covering 50 kilometers in search of famous soup dumplings. It started as a localized activity among some friends and has...
China’s national spirit, baijiu, is quite difficult to popularize as few people who have not tasted it can understand its taste. For most Western drinkers, its powerful smells of fish sauce and a thrust to alcohol in the mouth are something they might never learn to...
