China’s urbanites have embraced a new seasonal trend that combines relaxation, creativity, and a touch of nostalgia: jiǎn qiū (捡秋), or “picking up autumn.” This creative idea has quickly become popular on Chinese social media as a path to return to nature...
In a unique cultural moment, thousands of university students in China recently embarked on night-long cycling trips from Zhengzhou to Kaifeng, covering 50 kilometers in search of famous soup dumplings. It started as a localized activity among some friends and has...
China’s national spirit, baijiu, is quite difficult to popularize as few people who have not tasted it can understand its taste. For most Western drinkers, its powerful smells of fish sauce and a thrust to alcohol in the mouth are something they might never learn to...
New trends in China’s consumer preferences reveal a shift toward better quality and experiences. Three major brands leading this change are Kweichow Moutai, Budweiser APAC, and Nongfu Spring. Each brand reflects different aspects of China’s evolving...
One of the most noticeable consumer trends in China is the growing demand for health-conscious snacks. As life becomes more hectic and consumer’s knowledge about diets improves, Chinese consumers are looking for snacks that are more than just a means of satisfying...
In 2024, consumer behavior in China continues to evolve, shaped by two prominent trends: personalization and sustainability. These trends are driven by consumers’ willingness to personalize and a constantly rising level of environmental consciousness. Contrary to what...
