by David | Feb 16, 2026 | Chinese marketing
One of the least visible but most consequential consumer shifts in China right now is how people are mentally and practically separating their money. In the context of Chinese Money Identities, instead of treating income as a single pool, many consumers are creating...
by David | Feb 13, 2026 | Chinese marketing, Uncategorized
China’s consumer story in 2026 is not being shaped by one dramatic trend, but by a set of quieter behavioural changes that together point to a more deliberate and self-managed way of living. Based on recent Hub of China qualitative research across Shanghai, Hangzhou,...
by David | Feb 12, 2026 | Chinese marketing
One of the most misunderstood assumptions about AI in China is that it automatically drives consumption. In reality, a growing number of Chinese consumers are using AI tools in 2026 to do the opposite. They are deploying technology to help them pause, filter, and...
by David | Feb 2, 2026 | Chinese marketing
A noticeable shift is emerging in how young Chinese consumers think about progress. Instead of orienting life around big milestones such as promotion, marriage, or property ownership, many are now focusing on small, frequent wins that deliver a sense of control and...
by David | Oct 30, 2025 | Chinese marketing
Snacking in China is no longer just about taste or convenience. In 2025, consumers are increasingly buying functional snacks, treats with added health benefits such as probiotics, collagen, adaptogens, or vitamins. These are often purchased as a Functional Health Aid....
by David | Oct 17, 2025 | Chinese marketing, Market Research
In new experimental research on Chinese consumers, pairing altruistic environmental appeals with gain framing (what we all gain) increases intentions to buy organic food. When ads use self-benefit appeals, loss framing (what you personally lose) performs better....
