China’s Blind Box Craze: A Retail Gamble Reshaping Consumer Trends China’s retail industry is constantly evolving, and one of the latest trends shaking up consumer habits is the blind box phenomenon. This marketing strategy, which blends elements of surprise and...
The Rise of Silver Influencers on Weibo: A Game-Changer for China’s Digital Marketing and Market Research China’s digital landscape is evolving rapidly, and a new phenomenon is reshaping the way brands approach China market research—the rise of...
Unlocking the Rise of Niche Fragrances in China: Market Insights by Hub of China The Chinese fragrance market is undergoing a significant transformation, with young consumers shifting away from mainstream scents to embrace niche fragrances. This trend reflects a...
In the fast-paced digital world of China, where innovation drives every industry, virtual influencers have emerged as a revolutionary trend reshaping social media and marketing. These AI-powered digital personas are not only capturing the imagination of users but are...
The Chinese market research landscape is witnessing a paradigm shift as augmented reality (AR) glasses gain traction across industries. This boom highlights China’s rise as a technological powerhouse, fueled by a blend of local ingenuity and a vibrant consumer base...
The success of Chinese players such as Shein, Temu, and others geo-targeting international markets provides invaluable lessons for companies interested in entering China. The reason is that these companies have spotted the high growth rates of the demand for cheap...
