The Chinese economy slowed down in 2018 and many companies and e-commerce sites are now feeling the effects. A report from Nielson found some surprising insights into lower tiered cities. The report on over 2,000 consumers found a common denominator. 75 percent of...
Market Trends on The China Beer Market China is the largest beer market in the world with a China beer annual consumption of 46 billion litres. This is twice as much as in the US, and more than five times what Germany, the largest beer market in the EU,...
1. Chinese Marketing Trends For 2019 Take into account lowered tiered cities in China. As Chinese consumers of 1st tiered Chinese cities become apathetic to International brands there is an increasing excitement amongst the 3rd and 4th tired cities. According to...
Doing business in China cannot be compared to doing business in any other country and so one must prepare by taking on the advice of those who have experience of operating in the Chinese market. Below are some areas which need to be taken into consideration when doing...
It is imperative to keep up-to-date with a Chinese market, a dynamic market which is so unpredictable, especially to the eyes of a western company. IBIS world estimates that the Chinese market research industry was valued at £35 billion as of 2016 and this figure has...
Chinese Marketing Strategy China has been in the news a fair amount over the past few months as growth has halted for the first time in a long time but innovation is still rife and their approach to marketing has been an interesting one. China now has around 580...
