It is imperative to keep up-to-date with a Chinese market, a dynamic market which is so unpredictable, especially to the eyes of a western company. IBIS world estimates that the Chinese market research industry was valued at £35 billion as of 2016 and this figure has...
Chinese Marketing Strategy China has been in the news a fair amount over the past few months as growth has halted for the first time in a long time but innovation is still rife and their approach to marketing has been an interesting one. China now has around 580...
Maintaining Relationships with Chinese Consumers Creating meaningful relationships with Chinese consumers has always been important; maintaining such relationships has become more vital than ever. Customer retention is key. In an environment where new products and...
