by David | Sep 19, 2025 | Chinese marketing
What’s changing Chinese consumers, especially Millennials and Gen Z, are increasingly buying pre-owned luxury goods for luxury consumption instead of always buying new. This shift reflects tighter budgets, changing attitudes toward status, and growing environmental...
by David | Sep 8, 2025 | Chinese marketing
How Luxury Brands Work with Micro-KOLs and China KOL Marketing Agencies In the first two parts of this series, we explored how micro-influencers build trust on Xiaohongshu and how lifestyle creators on Douyin spark nationwide trends. In this final part, we turn to a...
by David | Sep 1, 2025 | Chinese marketing
China’s online market is one of the fastest-growing and most competitive in the world. Influencer marketing, also called the wanghong economy, is now a major way for brands to get attention and sales. With apps like Douyin, Xiaohongshu (RED), WeChat, and Weibo shaping...
by David | Aug 27, 2025 | Chinese marketing
A New Pride in Gold In the past, rich Chinese shoppers bought Western luxury bags and diamonds. Now, many prefer Homegrown Luxury Jewelry brands like Laopu, Mao Geping, and Songmont. These brands mix traditional Chinese designs with modern style. It shows pride in...
by David | Jul 25, 2025 | Chinese marketing, Hub of China
Walk through a park in Hangzhou or a shopping mall in Chengdu, and you’re increasingly likely to spot a young woman dressed in flowing robes, embroidered silk sleeves catching the light. She’s not in costume; she’s wearing Hanfu Revival, a style of traditional Chinese...
by David | Jul 23, 2025 | Chinese marketing, Hub of China
In a country known for digital hyper-connectivity, a quiet shift is taking root. Chinese Gen Z consumers, long considered digital natives, are now turning against the cluttered chaos of constant notifications, endless apps, and algorithm-driven feeds. A growing...
