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How to Establish an Effective Chinese Marketing Strategy

How to Establish an Effective Chinese Marketing Strategy

by David Joseph | Feb 14, 2016 | Chinese marketing

Chinese Marketing Strategy China has been in the news a fair amount over the past few months as growth has halted for the first time in a long time but innovation is still rife and their approach to marketing has been an interesting one. China now has around 580...
How to connect with your chinese consumers

How to connect with your chinese consumers

by David Joseph | Jul 27, 2015 | Chinese Consumer, Chinese marketing

Maintaining Relationships with Chinese Consumers Creating meaningful relationships with Chinese consumers has always been important; maintaining such relationships has become more vital than ever.  Customer retention is key. In an environment where new products and...
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Recent Posts

  • Chasing Authenticity: China’s Consumers and the Shift Towards Pragmatic, Niche Luxury in 2026
  • The “Quiet Vitality” Shift: Why Wellness is China’s New Social Currency in 2026
  • China Consumer Trends 2025–2026: What Brands Need to Know
  • When Consumers Start Treating Products as Temporary Identities?

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