by David | Sep 3, 2025 | Hub of China
Influencer marketing in China is often associated with household names, the superstar livestreamers who can sell out entire product lines in a single broadcast. Yet beneath that glamorous surface lies a quieter, more sustainable force: micro-influencers. These are...
by David | Aug 18, 2025 | Hub of China
For British Brands Entering China with global ambitions, market entry is no longer a nice-to-have. It’s a strategic must. Despite global headwinds, China remains one of the world’s most dynamic consumer markets, with resilient spending among its urban middle class and...
by David | Aug 15, 2025 | Hub of China
In 2025, Low-Key Luxury China doesn’t always mean flashy logos or head-turning designer drops. Increasingly, affluent Chinese consumers, particularly millennials and Gen Z, are embracing a more understated, refined approach to luxury. Think unbranded craftsmanship,...
by David | Aug 13, 2025 | Hub of China
In 2025, an increasing number of Chinese consumers are opting to dine, travel, shop, and even celebrate alone. What was once seen as “lonely” is now empowering. This is the rise of the Alone Economy in China, and it’s reshaping how people spend, express, and engage...
by David | Aug 6, 2025 | Hub of China
Owning things used to be the ultimate flex in China. A car, a branded handbag, a high-end apartment, these symbols of success dominated for decades. But in 2025, a quiet revolution is reshaping China’s consumer behavior. It’s not about owning anymore. It’s about...
by David | Jul 30, 2025 | Chinese Consumer, Hub of China
Chinese Campus Lifestyle is changing fast. Universities in China are no longer just places of academic pursuit they’re becoming lifestyle hubs. In cities like Hangzhou, Chengdu, and Wuhan, students want more than libraries. They’re looking for comfort, culture, and...
