The narrative that China’s consumer market is facing a crisis in the Chinese Consumption Trend is oversimplified. Despite the fact that the economy has some issues, including low consumer confidence and a slow housing market rate, the economy has been growing....
In recent years, China’s growing interest in secondhand luxury goods mirrors the broader shifts in the country’s economic landscape. As affluent consumers become more selective, many are turning to secondhand luxury items. While high-tier luxury consumption remains...
Overall the pet industry in China is constantly expanding especially the demand for high-quality pet products. This shifting trend aligns with the trend where more and more people own pets; especially in the young and urban population higher quality pet care items are...
As China’s economy continues evolving, so do the habits and preferences of its vast consumer base. Here we explore five trends that are currently influencing consumer shopping behaviours in China Embracing “Slow Living” In response to years of...
China is on the verge of becoming the largest market in the world for protein. As such, it can be seen that the future of global meat consumption is largely based on the purchasing habits of Chinese consumers. Cultured meat is making some headway in China and could be...
When it comes to Covid-19, China is arguably in the containment stage. As the Chinese reflect on the devastating loss of life and economic uncertainties caused, is this a time for brands to be cautious? The reality is that the mood is buoyant, at least from an...
