by David | Feb 9, 2026 | Market Research
One of the most counterintuitive shifts we are seeing right now is that successful foreign brands in China are deliberately slowing down. Not retreating. Not hesitating. But pacing their entry in a way that prioritises credibility over visibility. In recent Hub of...
by David | Feb 6, 2026 | Market Research
For a long time, winter in China was treated as a period to get through rather than engage with. Daily routines slowed, spending narrowed, and attention shifted toward enduring the cold until spring arrived. That framing is now outdated. Winter has become an active...
by David | Feb 4, 2026 | Market Research
Private labels in China were once seen as practical substitutes. Cheaper, functional, acceptable when budgets were tight, but rarely aspirational. That perception is now changing in a meaningful way. Recent Hub of China research across Shanghai, Shenzhen, and Suzhou...
by David | Jan 26, 2026 | Market Research
Across cities like Changsha, Xi’an, and Chongqing, night markets are no longer just places to eat. They are becoming Emotional Spots for Young Chinese, where consumers actively process emotion, identity, and social belonging. This is not nostalgia, and it is not...
by David | Nov 3, 2025 | Hub of China, Market Research
Plant-based beverages have been available in China for years, but in 2025, they are shifting from niche substitutes to everyday choices. Soy milk has long been part of traditional diets, yet newer options-oat, almond, coconut, and pea-are finding space in cafés,...
by David | Oct 17, 2025 | Chinese marketing, Market Research
In new experimental research on Chinese consumers, pairing altruistic environmental appeals with gain framing (what we all gain) increases intentions to buy organic food. When ads use self-benefit appeals, loss framing (what you personally lose) performs better....
