by David Joseph | Aug 26, 2024 | Chinese Consumer, Chinese marketing, Hub of China, Market Research
As China’s economy continues evolving, so do the habits and preferences of its vast consumer base. Here we explore five trends that are currently influencing consumer shopping behaviours in China Embracing “Slow Living” In response to years of...
by David Joseph | Feb 12, 2022 | Chinese Consumer, Market Research
Don’t be surprised if you catch Chinese people, who are Ice sports enthusiasts, suburban campers, city explorers, China-element fashionistas, and foodies having health consciousness and environmental awareness. A big social media and eCommerce platform, Xiaohongshu,...
by David Joseph | Jun 24, 2021 | Chinese Consumer, Chinese marketing, Hub of China, Market Research
China is on the verge of becoming the largest market in the world for protein. As such, it can be seen that the future of global meat consumption is largely based on the purchasing habits of Chinese consumers. Cultured meat is making some headway in China and could be...
by David Joseph | Aug 6, 2019 | Chinese Consumer, Chinese marketing, Market Research
Jack Ma, in 2017, coined the phrase ‘New Retail’, which is transforming the retail landscape of Chinese stores in 2019. New Retail in China means the customer’s shopping journey is no longer a binary offline/online experience but combines the two. Three distinctive...
by David Joseph | Jan 27, 2019 | Chinese Consumer, Chinese marketing, Market Research
Market Trends on The China Beer Market China is the largest beer market in the world with a China beer annual consumption of 46 billion litres. This is twice as much as in the US, and more than five times what Germany, the largest beer market in the EU,...
by David Joseph | Jan 22, 2019 | Chinese Consumer, Hub of China, Market Research
Diversity of China The diversity of China geographically, socially, and economically creates a major barrier for carrying out accurate and reliable market research in China. A focus group conducted in Fuzhou or Zibo is like to illicit different responses to one...
