by David Joseph | Jan 13, 2019 | Chinese Consumer, Market Research
Ofo has just shut down its international division as they prepare for bankruptcy. The dockless bike-sharing start-up which showed such initial promise now seems to be ready to accept their fate. Millions of Chinese Ofo users have since applied for refunds of their...
by David Joseph | Jan 3, 2019 | Chinese Consumer, Chinese marketing, Market Research
1. Chinese Marketing Trends For 2019 Take into account lowered tiered cities in China. As Chinese consumers of 1st tiered Chinese cities become apathetic to International brands there is an increasing excitement amongst the 3rd and 4th tired cities. According to...
by David Joseph | Nov 24, 2018 | Chinese Consumer, Hub of China, Market Research, Uncategorized
Conducting market research in China is not an easy feat. In this article we discuss some of the geographical barriers to conducting accurate market research and how they can be overcome. Where should one conduct market research in China? Chinese cities are Tiered In...
by David Joseph | Nov 11, 2018 | Chinese Consumer, Chinese marketing, Hub of China, Market Research
Doing business in China cannot be compared to doing business in any other country and so one must prepare by taking on the advice of those who have experience of operating in the Chinese market. Below are some areas which need to be taken into consideration when doing...
by David Joseph | Nov 10, 2018 | Chinese marketing, Hub of China, Market Research
It is imperative to keep up-to-date with a Chinese market, a dynamic market which is so unpredictable, especially to the eyes of a western company. IBIS world estimates that the Chinese market research industry was valued at £35 billion as of 2016 and this figure has...
by David Joseph | Sep 25, 2018 | Chinese Consumer, Market Research
The impact of AI has been predominantly studied from the eyes of developed countries like the UK and US, however the way economies and industries are set up in developing countries puts these countries at greater risk of dyer consequences in the near future. China and...
