by David | Feb 13, 2026 | Chinese marketing, Uncategorized
China’s consumer story in 2026 is not being shaped by one dramatic trend, but by a set of quieter behavioural changes that together point to a more deliberate and self-managed way of living. Based on recent Hub of China qualitative research across Shanghai, Hangzhou,...
by David | Nov 14, 2025 | Uncategorized
In our latest set of online and in-person brand workshops across Beijing and Guangzhou, we asked senior marketing and operations teams in consumer-goods companies how they view artificial intelligence. Roughly fifty senior respondents took part, and of those, 78 per...
by David | Oct 24, 2025 | Uncategorized
With Kate Garraway, Nick Mohammed, Lucy Beaumont, Celia Imrie, Joe Marler and David Olusoga still in the game and one expected to be “murdered” overnight we are heading into a final five scenario where three Traitors remain: Jonathan Ross, Alan Carr and Cat. Logically...
by David | Dec 24, 2024 | Uncategorized
Market research in China indicates that the global trend toward electrification has shifted the automotive industry in a significant direction. Extended Range Electric Vehicles (EREVs), a hybrid-electric innovation intended to address range anxiety, are now common in...
by David | Nov 29, 2024 | Uncategorized
China’s entertainment landscape has become a global trendsetter, thanks to its ability to innovate and adapt to audience behaviors. A recent success story is the short-form video dramas, or ‘‘micro-dramas’’, which are earning big with their quick narrative and...
by David | Nov 4, 2024 | Uncategorized
Marketing Companies in China | Hub of China Hub of China is one of the leading marketing companies in china. Hub of China is a leader in devising marketing strategies to reach and build up powerful relationships with Chinese consumers. In order to successfully market...
