In the China mainland there are numerous consulting companies ranging from domestic ones to international ones. The consultant industry is still not very developed in China, due to the lack of demand for Chinese companies to pay for advisory services like market research or consultancy. The big international players who have delved into the Chinese market include KPMG, BCG, PWC & Ernst & Young. Whilst these big players have a reputation for assisting the big players like Starbucks & Nike successfully enter the Chinese market. Hub of China offers a consultancy solution for SME’s looking to establish themselves in the Chinese market through savvy and cost effective means.
Hub of China | Consultants in China
We have helped many SME’s across a wide range of industries develop market entry strategies to establishing themselves in the market. Some of our clients have just looked to gain an online presence in the Chinese market. For those clients we have helped them set up Taobao, Tmall & Jingdong stores to sell to the market. We have then used online tools like Weibo, Wechat & search engine Baidu to generate traffic for their stores and help build up an online reputation. Other clients have looked to establish brick & mortar stores in the Chinese market. We have helped them apply and obtain Chinese licenses, identified areas where they are likely to be successful and created and signed contracts with the Chinese government. Our experience of operating in the Chinese market coupled with our network of contacts allow us to carry out these market entry strategies quickly and efficiently.
We similarly help our clients with initial market research to obtain answers to crucial questions like how suitable is my product/service to the Chinese market? What segment of Chinese consumers should we target? What are the most effective marketing methods for our offering? How should our product/service be branded? What are Chinese consumers looking for in our offering? As a leading market research firm we utilise the latest tech to gain the most accurate and update research.
The Importance of a Consultancy Service for the Chinese Market
Companies in China operate in a completely different manner to how they operate in the west. It’s not just a different legal & political framework they operate in but a different culture that Chinese companies create. Knowing how to operate in this unique culture can be the difference between failure and success in China. Budgeting for an initial advisory service on how to enter the Chinese market and finding out the viability of your product/service can be priceless in the long term.
Contact Us for a Consultancy Appointment
If you have any queries or questions about concerns you have with the Chinese market please get in touch via our contact page.